Live Streaming Video – Business Podcast – Web TV Consultant – Las Vegas, Nevada

Here’s a Quick Way to Promote Your Podcast

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At PodWorx, when a new episode has been placed online, we send an email to our customer alerting them to the new episode. In the email, we include the description of the show (as seen in the post itself) and the direct URL. But one of the most powerful pieces of information in that email is at the very end. The last thing I write is this:

I would place this link on the following page(s) of the [corporate website address] website:

You see, prior to making the episode available, we spend time researching the customer’s corporate website looking for pages that relate to the episode in question. We gather the URLs from the corporate site and list them for the customer…so that they can add links to the podcast episode from those URLs we listed.

Here’s what it looks on the Polycom website:

Here’s what it looks like over at Interwoven:

And here’s what it looks like over at Acutrack:

Pretty simple, don’t you think? But you’d be surprised how many companies don’t take the time to do it! As an added value, site visitors love getting the behind the scenes vibe for a particular subject that a podcast often provides. And, you’re providing SEO juice to your podcast as well!

What do you think? Do you have other ideas for promoting your corporate podcast? Let’s hear ‘em!

Posted on Wednesday, December 12, 2007 · 2 Comments

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  1. […] as easy as adding an email footer announcing a new show (a personal favorite), while others include deep linking from their corporate site to their podcast site. With each episode we produce, we send the customer an email with promotional […]

  2. […] great podcast, when done well, will drive traffic to your website (and vice-versa). But what happens if your website isn’t ready for that additional traffic? What happens if […]



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Live Streaming Video – Business Podcast – Web TV Consultant – Las Vegas, Nevada