Live Streaming Video – Business Podcast – Web TV Consultant – Las Vegas, Nevada

Re-purposing Your Content: Social Network Use of Your Corporate Podcast

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For those who’ve spent time reading this blog, you know that the criteria for a successful corporate podcast, from the listener’s perspective, is to either entertain or educate.  The vast majority of good corporate podcasts fall under the educational umbrella.

That’s the good news.

The great news is that sometimes, those educated listeners choose to share what they’ve learned with others!  We saw that happen with Interwoven’s Intersections podcast about a week ago.

As I was monitoring my customer websites, I saw a link from the Ning website, which lets users create their own social networking site.  A new Ning social network called “Digital Singapore”, which is a networking area for digital marketers, included a list of the ten most recent Intersections podcasts on their home page, with a direct link to each episode.

This is great for Interwoven. . .it exposes people to the show who otherwise may not have known about it, and adds value to those members of the “Digital Singapore” network who are looking for more educational material on their behalf.

Win-win, as the kids say.

This activity confirms to Interwoven that the work they are investing into the show is appreciated by their audience, which is certainly one measurement of a successful podcast. 

By the way, this is not the first time I’ve seen one of the PodWorx-produced shows re-purposed on another website.  We’ve also seen several channel partners re-purpose our customer’s podcast content on their website as well.

What can you do with this information?  Well, how about this–spend some time looking for social networks, discussion forums, email lists, and website groups and offer your content to those folks as more educational material for their members.  If you’re creating good content, they’ll appreciate it!

Has anybody else found their podcasts being used elsewhere?  Let’s hear about it!

Posted on Monday, October 13, 2008 · Leave a Comment

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Live Streaming Video – Business Podcast – Web TV Consultant – Las Vegas, Nevada