A couple of days ago, I learned that Podango, a large podcast network, had suggested to its customer that they should take steps to back up/move their content to other hosting providers, the implication being that they were going out of business. I’m a bit bummed by this personally because I’ve had the opportunity to […]
When a person first chooses to listen to your podcast, he knows nothing about you, your company, or what it is your podcast is suppose to do for him. And while I’ve said again and again that we must either educate or entertain, before we can do either (or both), we must first create an […]
We’re excited about some plans we have regarding the Living in Las Vegas Podcast website. Our intent is to expand both the reach and content of the site through a variety of enhancements. Stay tuned for more information.
Let’s pretend for a moment that the two of us are sitting together having a conversation. And as a normal course of that conversation, because you are one fascinating guy, I end up asking you a bunch of questions. Tell me, would you begin every answer by first repeating my name? No, you wouldn’t. And […]
Easy. . .easy. . .I’m not saying there is a problem with your podcast, specifically. What I’m asking is this: What is the customer/prospect/listener problem you plan to solve with your next episode? Now, I’ve said it over and over that you bond with people on their problems, not your solution. However, when I say […]