The Podcasting for Business Podcast is a ten-episode podcast that sets out to educate sales, marketing, brand and advertising professionals on what PodWorx, Inc. calls the Four P’s of Podcasting®; that is, how do you Plan, Produce, Publish and Promote your business or corporate podcast.
If you’ve come to this page because you want to know how to develop your own podcast, you’ve come to the right place. Each episode gives specific details on what to do (and what not to do) when deploying a successful business podcast. This content is based on host Scott Whitney’s extensive podcasting experience.
For those who want to learn how to plan, produce, publish and promote their own podcast, PodWorx’s standard fee for such training is $7500. As you’ll see here, much of this content is provided at no cost.
For those premium episodes that are password protected, you may either purchase our Four P’s of Podcasting CD or purchase immediate access to these educational episodes by visiting the PodWorx Order Page.
Many companies are struggling to figure out a creative way to provide content to their own employees. For today’s show, we introduce the listener to the concept of an Intracast(tm)–a podcast developed for the most important people in your company–your employees. Show notes:
- External podcast fans
- Quick list of external podcast ideas
- Four questions about employee communications
- What’s not working now
- Intracast(tm) defined
- Intracast audience
- Intracast show ideas
The first of the Four P’s of Podcasting(tm) is Planning. For today’s show, we walk the listener through the steps we take a client through when beginning the deployment of their podcast. Show notes:
- The most important step?
- Episode Map
- Keywords, Style, Music, Episode Ideas and the Audience
- Developing a Title for the show
- Pre-Show Announcement
We are often asked about podcast listener demographics. For today’s show, we review in detail the results of the listener survey conducted for the Living In Las Vegas podcast, a show produced by PodWorx. Show notes:
- Why survey?
- How to get higher response rate
- Survey results
- Demographics, Behavior, Shopping, Satisfaction, Likes and Dislikes
Today’s show focuses on the two problems facing every business today that can be solved by implementing a well planned, produced, published and promoted corporate podcast. Show notes:
- The problem with sizzle or steak
- You bond on problems, not your solution
- The two problems facing every business
- Email marketing
- $200 billion in spending on advertising
- Urban noise and your customers
- Functional Equivalency
- The Law of Leadership–and the risks
Introduction to the Podcasting for Business podcast. In today’s show, we talk about Business Podcasting and the Big Question. Show notes:
- Podcasting and Website Design
- Number of podcast listeners
- Satellite Radio
- What iTunes did on June 28th, 2005
- The good news
- What’s next