Live Streaming Video – Business Podcast – Web TV Consultant – Las Vegas, Nevada

Here’s a Quick Way to Promote Your Podcast

At PodWorx, when a new episode has been placed online, we send an email to our customer alerting them to the new episode. In the email, we include the description of the show (as seen in the post itself) and the direct URL. But one of the most powerful pieces of information in that email is at the very end. The last thing I write is this:

I would place this link on the following page(s) of the [corporate website address] website:

You see, prior to making the episode available, we spend time researching the customer’s corporate website looking for pages that relate to the episode in question. We gather the URLs from the corporate site and list them for the customer…so that they can add links to the podcast episode from those URLs we listed.

Here’s what it looks on the Polycom website:

Here’s what it looks like over at Interwoven:

And here’s what it looks like over at Acutrack:

Pretty simple, don’t you think? But you’d be surprised how many companies don’t take the time to do it! As an added value, site visitors love getting the behind the scenes vibe for a particular subject that a podcast often provides. And, you’re providing SEO juice to your podcast as well!

What do you think? Do you have other ideas for promoting your corporate podcast? Let’s hear ‘em!

What Everybody Ought to Know About CMO Lifespan

I’ve heard this anecdotally for some time now, but I finally saw a Forrester Research report that states the average Chief Marketing Officer’s (CMO) lifespan is 23 months. This compares poorly to the 36-48 months average lifespan all the other C-suite executives enjoy.

Shutter.

From a podcast perspective, we must know exactly how our CMO is being measured and then simply help him/her deliver. If he’s being measure on Net Promoter Score (NPS), which is the percentage of customers who would recommend his company minus the percentage of people who would not (promoters-detractors), our job as podcasters is to take steps to improve customer loyalty.

Please note that I’m not saying customer satisfaction. There is a HUGE difference between a “satisfied” customer (who has no allegiance to you), and a loyal customer who will use you again, recommend others to you and push back on competitive advancements.

By the way, it is argued that a good NPS indicates a company’s growth potential through their customer’s eyes. If that is true, then a CMO that is measured on lead generation, corporate revenue, and/or growth objectives, should care about customer loyalty issues as well.

If, on the other hand, the CMO is being measured on other goals, it’s our job as podcasters to KNOW WHAT THEY ARE, so that we may help! The concept of doing a podcast just because it’s cool will soon tire (if it hasn’t already done so), which means if you are responsible for your company’s podcast efforts, not knowing what your CMO really cares about will eventually get your production shut down.

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Live Streaming Video – Business Podcast – Web TV Consultant – Las Vegas, Nevada