Hey everybody, just a quick post letting everybody know that the VEGAS VIDEO NETWORK is online!
The Vegas Video Network is an online broadcasting network that specializes in insider news and expert views about Las Vegas.
We built the VEGAS VIDEO NETWORK to end the struggle of finding Vegas-related video that is centrally located, professionally-produced, timely and relevant. We’re driven upon three key principles:
- An easy-to-use website
- The sophistication and live aspects of Broadcast TV
- Las Vegas experts who promote the city and are actively engaged with their viewers
We had our Launch Party last Saturday. Lots of folks in attendance, both at the studio and online (15 states, UK, Germany, Canada and Russia). It went out live (naturally) and the video of the festivities is now available as a video-on-demand file.
Please take a moment and visit the site. We’ve got a bunch of great shows lined up on the network – something for everybody.
Our first show to go live will be “Pub Crawl”, which premiers this Wednesday (tomorrow) at 7:30PM. Come by and see what we’re up to!
After many days (and late nights) of planning, designing, coding, tweaking, and testing, the brand-new PodWorx.com website is LIVE and ONLINE!
The motivation behind this project was multifaceted – I wanted to:
- deliver more PodWorx-developed content about podcasting and live streaming video productions to our expanding audience in a manner that was easy for our visitors to find and consume
- Further improve our search engine optimization efforts by taking advantage of the blog-based/CMS platform the new site uses
- Create a website/hosting environment that better facilitates the variety of embedded media we are using (and plan to use in the future)
- Eat My Own Dog Food (if I recommend and implement this type of website for our customers, I should be doing the same thing.)
Given the growing interest in podcasting and live streaming video productions, we expect the new PodWorx.com will be a valuable asset to those tasked with learning about and implementing either (or both) of these online sales and marketing techniques.
The new PodWorx.com features:
- A clear description of what PodWorx does
- A glimpse into the results podcasting/live streaming video productions are delivering for our customers
- An introduction to the Four P’s of Podcasting®
- Educational Content, including an Introduction to Live Streaming Video, How to Access Live Streaming Video, Podcast Facts and Figures, and what an Intracasts™ is
- A long list of all the shows we’ve produced
- The PodWorx/Scott Whitney Blog
- The Podcasting for Business Podcast (with premium episodes)
- Online Ordering of training content and consultation offerings
- Links to all our Social Media efforts (Twitter, LinkedIn, Facebook, StumbleUpon and YouTube)
- An embedded video introduction to our next Live Business Brief
Whew! That’s quite a list! We hope you find the new website entertaining and educational, and that you return often. And many thanks to those of you who provided feedback during the design of the website. (You know who you are!)
So, what do you think of the new website? We’re still tweaking here and there so I’d love to hear your feedback!
A couple of weeks ago, I was interviewed by Fred Castaneda of the Struggling Entrepreneur Podcast. Fred’s show focuses on what it’s like to be an entrepreneur (struggling or not) and tips from folks who have taken the jump into the entrepreneurial waters (and even from those who have chosen not to). Fred is a very nice guy and is really working hard to create a show that helps folks considering whether or not to try their hand at starting their own business.
In our interview, we talk about a wide variety of subjects, including:
- How I decided to become an entrepreneur
- My experience with podcasts
- The obstacles I faced as a business owner
- Whether I wrote a business plan
- Why Polycom podcasts with us
- The problems facing most business today
- The process I take all interviewees through
- The Four P’s of Podcasting®
- The upcoming 2008 New Media Expo
- How PodWorx markets itself
- My recommendations for other aspiring entrepreneurs
For those interested in such things, below is the audio file from that interview. Fred also was nice enough to have the interview transcribed as well (PDF).
Do we have any entrepreneurs reading this blog? Are you using podcasting or blogging for your company? Let’s hear from you!
Recently I was asked to write a guest article for Event Solutions Magazine, a monthly trade publication covering the events, meetings and incentives industry. The article was just published in their February edition.
Below is the article in its entirety:
Think podcasting is just for your teenager? You’re missing out on a valuable tool for driving attendance.
As her event team began planning their company’s biggest conference of the year, Heidi Lorenzen was looking for a way to differentiate their event from others. “We have always been good at attendee acquisition, but this year we needed to reach out to new audiences and wanted to drive higher attendance as well,” she said.
“We felt that if potential attendees could actually hear an enthusiastic preview of things to come from the keynote speakers and session leaders themselves, they would have a more personal glimpse into the compelling content we developed just for them; we would separate ourselves from the conferences and activities competing for their time; and our attendance would increase.”
To make this idea a reality, Lorenzen’s organization turned to podcasting. As a result, attendance went up, and the audience mix moved in the right direction.
No matter where you are in the events industry, you’re probably familiar with this conundrum: How do you differentiate yourself from competing events and create enough excitement around it to inspire people to take time out of their busy schedules and/or spend the money to attend?
While most individuals tasked with driving attendee traffic use traditional techniques, doing the same thing as everybody else makes you look like… everybody else. In marketing terms, that means you’re “functionally equivalent.” Not exactly a selling point that will get attendees to your show.
This is where a great podcast can make a difference.
Not Just for Young’uns
Chances are, you’ve already heard about podcasting. For many, it’s simply something teenagers listen to on their iPods. Others think that without an iPod, there can be no podcast.
Both assumptions are wrong — and believing them will lead you to miss an opportunity to reach out to your audience in a way that humanizes your conference and generates interest in your content.
For those not familiar with podcasting, a definition: A podcast is an audio or video file that has been recorded and placed on the Internet to be enjoyed at the listener’s convenience. According to technology research firm ITG Research, there will be 33 million podcast listeners by the end of 2008. More importantly, it’s not just about iPods: If somebody can click a play button on a Web page, he or she can listen to a podcast. And according to Neilsen/ NetRatings and Podtrac, between 58 and 64 percent of podcast listeners are between the ages of 25 and 54.
Potential attendees can also subscribe to your podcast, which means they will automatically receive each episode the moment it becomes available. The ability to send your podcasts to all your subscribers is like being able to run a radio spot with the promise that 100 percent of the audience will care about what you have to say. Not possible in radio — always possible with a podcast.
The Principles of Podcasting
For conference-specific podcasts, we ask conference speakers questions that create curiosity, the number-one technique in motivating people to take action on your behalf. What questions? Here are a few examples:
- What’s the one thing you plan to talk about that might surprise the listener?
- What was it about this event that made you want to come and present to this audience?
When delivering a podcast, keep in mind these four principles as a guide to doing a show correctly:
- Plan — an episode map to ensure the timely release of new episodes and reduce the risk of “podfading,” or the premature conclusion to a podcast series without warning
- Produce — Audio and content problems kill credibility. Be sure to work with a firm capable of both audio expertise as well as providing content that resonates with listeners
- Publish — Your job is to increase the probability of listenership and reduce the risk of incompatibility. If somebody wants to listen, make sure it’s easy for him or her to do so regardless of the chosen method.
- Promote — There are many ways to promote your podcast beyond placing the show in podcast directories such as iTunes. Use them!
It Doesn’t End with the Event
And what about after the event? If you’ve recorded each session, distribute those recordings to all attendees via your podcast, saving people the anxiety of missing one session because they selected another instead. You can also take excerpts from sessions and make them available to non-attendees as a means of demonstrating what they missed, motivating them to not miss next year’s event.
Next time you’re thinking of new ways to increase event attendance, don’t forget to research what a podcast can do for you.
New Media Expo organizer Tim Bourquin just sent an email announcing that the conference sessions for the 4th Annual New Media Expo has been posted. As promised, the sessions, which fall into five “tracks” (Audio and Video Creation 101, Attracting and Growing Your Audience, The Business of New Media, Audio and Video Creation and New Media Strategies), look to be heavy hands-on, with speakers who’ve walked the walk.
This is great news.
While I believe podcasting is a powerful branding and customer relations tool (naturally), I believe those who attend the Expo will be exposed to many ways to further that concept to their executive staff. The problem many people interested in putting podcasting to work for their company is a lack of details. How do I get started? What should I look out for? What is the best ways to get this project off the ground? What’s a process that can work for me? A review of the sessions available leads me to believe these questions will be answered.
I want to personally invite anybody who has even the most basic interest in podcasting to attend the conference. I’ve been asked by several people if it’s open to the public…it is! I can assure you that those of us chosen to speak will be working very hard to make sure you get everything you paid for! As a matter of fact, Tim had a great comment about his selection process:
“I take a close look at every proposal we get and before giving the final approval, my question to my conference coordinators is always, “If this is the only session a person goes to at the event, will they leave thinking the entire trip was worthwhile?” That’s what makes New Media Expo different than most everything else out there.”
How about that for a selection criterion?!? Nice!
Will you be going to the New Media Expo? If so, what do you hope to achieve by attending? If not, why not? Add a comment and let me know!
I’ve been spending much of the last couple weeks crafting the talk I’ll be giving for the Las Vegas Chamber of Commerce “Business Education Series“. The Chamber asked that I speak about “Cutting edge marketing in the technology age”. Here is the description for the talk that I provided for their promotional material:
For many, the concept of developing an effective online marketing strategy is intimidating. As a result, we find companies unintentionally distancing themselves from their customers and prospects instead of bringing the two groups closer together. Fortunately, there are a number of online marketing techniques that will introduce the real value of your company to your prospects and customers, motivating these important people towards a new (or additional) working relationship with your organization.
This presentation offers those techniques.
Come to this session ready to look at your existing marketing efforts in a new, fresh way. (And be prepared to learn some new methods to reach out and grab additional business.)
Naturally, I’ll be talking about podcasting. But I’ll also be talking about how to improve the performance of your website, your email marketing and search engine efforts. Furthermore, I’ll spend time on what really works in social networking and the value of blogs. If you’re in the Las Vegas area and you fancy the idea of starting your Wednesday at the Four Seasons listening to a highly-animated presentation, I’d love to see you there.
Just received word from Tim Bourquin, Founder & CEO of TNC New Media, that I’ve been invited to be a speaker at this year’s 4th Annual New Media Expo held in Las Vegas. The conference runs from August 14-16 and will be the place to go if you’re at all interested in learning about podcasting.
Tim and his brother Emile (The Podcast Brothers, by the way) put on an EXCELLENT conference. I’ve been especially impressed with Tim’s drive to create a conference that really delivers for the attendees. This year’s expo will have no panel discussions at all—just to-the-point instructional sessions that focus on educating the attendee.
Plan, Produce, Publish and Promote: The Four Keys to Podcasting Success
This hybrid session is for those interested in developing a podcast for their organization and will include lecture and workshop (interactive) material.
We will begin with an introduction into how to effectively position your podcast to executive decision-makers. We will focus on what does and does not work when proposing a podcast as a suitable addition to your media mix.
We will follow with a careful examination of each of the Four P’s of Podcasting®: Plan, Produce, Publish and Promote. For each step, using session attendee’s real-world needs, we will work out exactly how to approach the successful design, development and deployment of your business podcast.
This session will be most valuable to attendees willing to actively participate. Those who do will understand how to develop a podcast for which you, your customers and your employees will be proud. For those more subdued attendees, you will benefit from seeing how a successful podcast is structured.
I hope those of you reading this blog will come out and see me. Considering they received over 700 speaker submissions, I am particularly happy to be included among a very small group of people chosen to speak. I expect a good time will be had by all and…what the hey. . .it’s Las Vegas, first round is on me!