Part of my online toolkit includes LivePerson, software that allows me to chat with people who visit our website. LivePerson also provides a real-time view of who is on your website, and how they got there.
Many times during the day, I’ll catch somebody visiting the Living in Las Vegas Podcast website via a Google search for “Las Vegas Podcast”. From time to time, I’ll check out that person’s Google search to see how we’re ranking. . .and what other sites are being listed.
As I was checking out our ranking on Google this morning, I saw something fascinating. . .and VERY promising. Along with searching the web for “las vegas podcast”, Google also initiated on its own a video search for “las vegas podcast” as well. As the screen shot shows, Google found our latest video podcast episode, which is self-hosted.
This is huge.
I’ve experienced Google’s YouTube fixation. I have other search engine phrases that I’ve previously been ranked #1, only to slip down a spot or two because a YouTube video uses the same keywords. What I didn’t expect is that Google would be able to (or want to, for that matter) index a self-hosted .MP4 video.
When I clicked on the “Video results for las vegas podcast” link, I was further impressed.
For a select few videos, Google allows you to Watch Video Here. . .clicking it brings up the video on the right side of the search results, ready for play [see the graphic below]. Google also searches for other related videos and displays them as thumbnail graphics below the video being played. In our case, if found related videos on YouTube, LivingInLV.com, Ustream.TV and MeFeedia.com. [As seen below.]
Again, very impressive.
My guess is that the reason we’re seeing this happen is because our self-hosted videos are MP4 videos. We’re also using the jwplayer Flash player, which seems to be helpful as well. Regardless, this is GREAT NEWS! The fact Google is indexing this content demonstrates that when done correctly, embedded video does provide more content for Google to index.
What does that mean to you? Well, it doesn’t mean you should ignore YouTube. Google has much love for YouTube. But it DOES mean you should recognize that embedded video increases your probability of being discovered via Google.
NEW NEW NEW: We’ve just be selected as a NewTek reseller for the Tricaster product line! Press release to follow soon. . .
One of the first things we wanted to do with our new Tricaster was to be able to live stream from the PodWorx studio to Ustream.tv, the free online video streaming service, using the Adobe Flash Media Encoder that is integrated within the Tricaster system. After hours (okay, actually a couple days) of “try this, test that”, we finally discovered and documented a easy-to-follow and repeatable method to initiating a live streaming video event using our Tricaster and Ustream.tv. Here’s the scoop:
1: Test the Windows Media Streaming Capabilities
Before testing the Ustream.tv connectivity, I wanted to make sure that our Tricaster, which is behind a router/firewall, was able to stream to folks outside of our network.
The Tricaster manual does a nice job of walking you through the Port Forward/find your external IP address process. You’ll have to decide what port you want your video to stream from–I used 8181 because it was a port number not being used by any other computer on our network. Once you learn your true outside IP address, write it down.
Once that’s done, from within the Tricaster Live Production console, select the Record/Stream tab and select a “pull:” Stream Type. In the Port field, I used 8181. Click the Stream Live Output button. It will turn red when streaming has begun. The Location field fills in automatically once you started streaming (which you should be doing now). More importantly, the IP address that is auto-entered IS NOT the IP address to the outside word (if you’re behind a router).
On a different computer, fire up Windows Media Player. To load your stream, you’ll want to go to File, Open URL (CTRL-U) and enter your stream’s IP address with port. (On some versions of WMP, right-click on the top bar brings up the menuing system.) Your URL will look something like this: http://25.345.343.33:8181
In our experience, it takes about 10 seconds to buffer the video and then viola, you’ve got a streaming video!!
Now that you’ve proven that you can stream outside your network, you’re ready begin your Ustream.tv stream.
MORE TRICASTER / USTREAM.TV INFORMATION
Since originally writing this post, both Ustream.tv and NewTek (the Tricaster manufacturer) have changed their configuration. As a result, most of what was originally written became obsolete. Subsequently, we’ve received several requests to provide phone-based assistance in this matter. To that end, we offer the following one-on-one Tricaster/Ustream.tv connectivity session by clicking the PayPal button below:
$495$225, we will:
- Analyze your Ustream.tv configuration for mistakes/omissions
- Test your existing Ustream.tv configuration with our Tricaster to ensure connectivity is possible with your existing Ustream.tv configuration
- Provide you step-by-step direction to configure your Tricaster for Ustream.tv connectivity
- Provide Tricaster and Ustream.tv step-by-step direction for launching your live streaming video
- Provide answer to any questions you may have about Tricaster and/or Ustream.tv configuration
Furthermore, if we are unable to deliver each of these items, we will refund your money. No questions asked. Guaranteed.
All of this will be accomplished in one hour or less. In other words, in one hour or less, you will no longer be dealing with connectivity problems. Instead, you will be streaming your content to Ustream.tv, with no more worries on how to do so.
Have a question about how this works? Please give us a call. Our number is 702.395.5268.
Finally, congrats on your Tricaster investment. I can tell you, it’s a great tool! We’ve been making money from our Tricaster investment since late January of 2009 and, with the exception of a few “features” we’ve had to work around, are pleased with our Tricaster.
We have been spending much of the last couple weeks planning and implementing some new video capabilities within the PodWorx studio. To test our streaming video capabilities, we will be offering a live Q&A session meant to answer any of your podcast questions.
More information (date/time) to follow.