Hey everybody, just a quick post letting everybody know that the VEGAS VIDEO NETWORK is online!
The Vegas Video Network is an online broadcasting network that specializes in insider news and expert views about Las Vegas.
We built the VEGAS VIDEO NETWORK to end the struggle of finding Vegas-related video that is centrally located, professionally-produced, timely and relevant. We’re driven upon three key principles:
- An easy-to-use website
- The sophistication and live aspects of Broadcast TV
- Las Vegas experts who promote the city and are actively engaged with their viewers
We had our Launch Party last Saturday. Lots of folks in attendance, both at the studio and online (15 states, UK, Germany, Canada and Russia). It went out live (naturally) and the video of the festivities is now available as a video-on-demand file.
Please take a moment and visit the site. We’ve got a bunch of great shows lined up on the network – something for everybody.
Our first show to go live will be “Pub Crawl”, which premiers this Wednesday (tomorrow) at 7:30PM. Come by and see what we’re up to!
Because of its watermarked logo, I’m not a huge fan of embedding YouTube videos on a website. However, from a social media perspective (including the fact that iPad/iPods can view the video), I understand why some folks (including our own Living in Las Vegas Podcast) do so.
Besides the watermark, one of the other complaints about embedding a YouTube video is that when grabbing the embed code from the YouTube site, you can’t have the video start automatically–when the visitor hits the page. Now, to be sure, there are arguments for and against doing so. To really understand the value of autoplaying a video, you should do some A/B testing to see which technique helps best improve the results of your call-to-action.
The good news is that you can autoplay a YouTube video. And it’s very easy to do. Simply add “autoplay=1” to the embed code. That’s it! Easy, peasy, 1-2-Threesy.
That’s the good news. The bad news, as is demonstrated by the embedded YouTube video below, is that I cannot set the volume programmatically. For me, I consider this a show stopper. There is something to be said for autostarting a video, with the sound off, to create curiosity. But, if I’m blasting audio to a visitor who did not ask for it, that’s a problem.
Besides autoplay, there are many other parameters available for embedding a YouTube video. For a list of all the parameters, go here.
(Speaking about iPad/iPod video delivery, my next blog post will likely be about that very subject. Specifically, what to use to deliver website video to the iPxx family of products without having to use YouTube.)
I think it goes without saying that web-based video has really begun to take hold in the business world. More and more often, as we land on a company’s home page, we’re greeted with a video.
That’s the good news.
The bad news is that most of these videos come across to me as a little too commercial-ish. The scripted delivery, or paid spokesperson, or deer-in-the-headlights/teleprompter-reading presentation found in most corporate videos destroy any opportunity to demonstrate authenticity.
I wanted to share the formula for, and an example of, the type of video I like to see today. One that does away with the overly-produced videos I see and focuses on what’s important to the viewer.
You Bond With People on Their Problems, Not Your Solution
When we shoot a Web TV show, develop a podcast episode, or shoot one of our Vid·EEE·o’s (a new example of which is below) for a corporate customer, we take folks through a simple story-telling process:
- What is the problem facing our customers?
- What are they doing to solve it (that isn’t working)?
- What is the solution that fixes the problem?
The acronym is P.A.S. – Problem, Alternative solution, Solution.
By beginning our video (or podcast or Web TV episode) with the Problem, we bond with our audience. We help them understand that we know what they’re going through. By doing so, we establish our credibility not by claiming it (“we’re a world-class service provider of. . . .blah blah woof woof”) but by demonstrating it.
The video below is for UpMo, a career-management service in the Bay Area. The video begins with a brief review of the problems facing those looking for a job.
Video Time: 00:00 – 00:15
2. Alternative Solution
After the problem is addressed, we speak about the Alternative Solution. There are two goals in reviewing the Alternative Solutions with our viewer;
- Prove we are aware of the viewer’s efforts to solve the problem (which, in turn, shows that I recognize we have competition)
- Subtly poison that competition
Video Time: 00:16 – 00:37
3. The Solution
Once we’ve established our credibility by reviewing the problem(s) facing a client, along with the efforts they may have taken to solve it, I’ve painted a relatively bleak picture. To relieve that tension, I normally begin the Solution segment of my story with this statement:
“This is a problem we solve.”
Once I’ve said that, I am free to detail (in the short time allotted), how it is we solve the problems they face.
Video Time: 00:38 – 01:33
One More Step: A Risk-Free Call to Action
Once I’ve stated my case, I want to take a moment and invite the viewer to accept my Call to Action. (Not doing so is a mistake, I believe.)
Now, your call-to-action could be as innocuous as inviting somebody to visit a certain section of your website. Ultimately, the reason you do a web-based video (or podcast or Web TV program) is to either make money or motivate people to take action on your behalf. Now is the time to make that happen.
With this type of video, I’m a big fan of the risk-free Call to Action. It may be a bit hard to motivate somebody to part with their money after a two-minute video but, if you did a good job, you should be able to motivate a number of viewers to do something that will ultimately benefit them risk-free.
Video Time: 01:34 – 01:48
That’s it, basically. Although there is a bit more to it, this is pretty much the process I go through for every bit of audio/video content PodWorx produces. It appears to be very simple (it is) but is incredibility effective in differentiating yourself from the competitive herd.
I hope you find this “tutorial” helpful. If you have any questions or comments give me a shout or comment below.
Here’s the video:
I’ve written a bit about the show we produce for Stronger Families, a non-profit organization that advocates for healthy marriages and strong families. The show (Stronger Families LIVE with Jeff Kemp) does an outstanding job of picking the brains of marriage experts with a variety of special skills.
We worked hard to deliver a Pay-Per-View program that added a great deal of value to our viewers, but we wanted to further extend what we could offer people in need of this kind of content AND further increase revenue.
I just got a peek at the results of one of my favorite tips for increasing the revenue brought about by any Live Streaming Video production; that is, by creating an “available-for-sale” DVD.
By working with our DVD/CD manufacturing partner (Acutrack), Stronger Families took their Pay-Per-View episodes and packaged them into this retail-quality DVD seen on the right.
For the first four episodes we produced, they plan to create two DVDs—each with two episodes.
Doesn’t this look great?!?! They did a wonderful job putting everything together and have successfully created THREE revenue streams from the Stronger Families LIVE pay-per-view production:
- Live Pay-Per-View
- Post show Video-On-Demand
Who is Buying?
What’s interesting about the DVD is an analysis of who is buying. As expected, people who attended the live event and wanted to preserve what they learned for further reference have purchased a DVD. But two other groups have been added to that first group of buyers:
- Live Pay-Per-View customers who attended
- Live Pay-Per-View customers who were unable to attend the live show
- People who missed the live event but still wanted the content
What’s great about this is that the investment in the live event will be paying dividends to Stronger Families for years.
Total Income Streams
If you add up all the income streams from this production, you’ll get a total of FIVE:
- Live Pay-Per-View
- Post-show Video-On-Demand (Non-PPV Signups)
[PPV Signups were allowed free access to the Video-On-Demand)
- PPV Attendees
- PPV Signup, Unable to Attend
- Non-PPV Signups
By adding a video-on-demand and DVD option, Stronger Families has tripled their income options for Stronger Families LIVE. Pretty nifty.
You Can Do the Same!
The key to increasing your revenue OR marketing value is to ensure you are recording your live streaming video production in such a manner as to allow for the reuse as either a high-quality video-on-demand offering or a DVD. This means that recording your live event as a FLASH video is not good enough. Be sure to record in a non-Flash format that is capable of being eventually rendered in a quality suitable for DVD.
As you can tell, I’m excited about all this. How about you? Are you considering producing a live streaming video production and adding a DVD component to the overall offering? Have you already done so? Let me know. . .I’d love to shine a flashlight on others with similar success (or concerns).