After many days (and late nights) of planning, designing, coding, tweaking, and testing, the brand-new PodWorx.com website is LIVE and ONLINE!
The motivation behind this project was multifaceted – I wanted to:
- deliver more PodWorx-developed content about podcasting and live streaming video productions to our expanding audience in a manner that was easy for our visitors to find and consume
- Further improve our search engine optimization efforts by taking advantage of the blog-based/CMS platform the new site uses
- Create a website/hosting environment that better facilitates the variety of embedded media we are using (and plan to use in the future)
- Eat My Own Dog Food (if I recommend and implement this type of website for our customers, I should be doing the same thing.)
Given the growing interest in podcasting and live streaming video productions, we expect the new PodWorx.com will be a valuable asset to those tasked with learning about and implementing either (or both) of these online sales and marketing techniques.
The new PodWorx.com features:
- A clear description of what PodWorx does
- A glimpse into the results podcasting/live streaming video productions are delivering for our customers
- An introduction to the Four P’s of Podcasting®
- Educational Content, including an Introduction to Live Streaming Video, How to Access Live Streaming Video, Podcast Facts and Figures, and what an Intracasts™ is
- A long list of all the shows we’ve produced
- The PodWorx/Scott Whitney Blog
- The Podcasting for Business Podcast (with premium episodes)
- Online Ordering of training content and consultation offerings
- Links to all our Social Media efforts (Twitter, LinkedIn, Facebook, StumbleUpon and YouTube)
- An embedded video introduction to our next Live Business Brief
Whew! That’s quite a list! We hope you find the new website entertaining and educational, and that you return often. And many thanks to those of you who provided feedback during the design of the website. (You know who you are!)
So, what do you think of the new website? We’re still tweaking here and there so I’d love to hear your feedback!
About a year ago, I wrote that a great podcast (and now, live streaming video production) will drive more traffic to your website. This would have to be considered an obvious benefit of a well thought out production. But, I pondered, what if your website isn’t ready for that additional traffic?
Huh, that’s a good question.
Here’s what I wrote:
A great podcast, when done well, will drive traffic to your website (and vice-versa). But what happens if your website isn’t ready for that additional traffic? What happens if the search engine juice a podcast provides is wasted on a corporate website whose search engine strength is weak?
Furthermore, what happens if your website’s old, static design fails to match the more connected vibe created by a well produced podcast/live streaming video production?
What happens? A disconnect–that’s what happens. If you’re going to spend the time developing a great show, it stands to reason that you’d like your call-to-action to point to an online presence for which you can be proud. If you fail to do so, the success rate of your efforts are certainly at risk. (Trust me when I say this. . .I have seen “social-based” content that was very compelling, but that drove me to a website that made me want to put toothpicks in my eyes. As a result, I didn’t return.)
To date, PodWorx has designed, developed and deployed two new blog-based websites for customers that plan to do much more with their website than just throw up a bunch of static electronic-brochure pages.
And, I’m happy to report, it goes beyond the design of the website.
Both QBS Research and LASIK of Nevada have committed to communicating with their website visitors more often via their blog. Additionally, each has a very unique card up their sleeve that will radically differentiate themselves from their competitors.
(Truth is, I’ve seen their competitor’s websites. . .they’re already way ahead. . .but what we’ve got in store for their customers and prospects (or patients in the case of Dr. Rothman) will change the way folks look at how to break down the barriers every website creates.
Fun stuff, this is!
Stay tuned for more on each of these customers. We’re in pre-production for both companies. . .and from what we’ve developed so far, it’s going to be outstanding.
How about you? What are you doing today to improve the approachability of your company via your website?
p.s. I’m an eat-your-own-dog food kind of guy. This means that if it’s good enough for our customers, it’s good enough for us. As I type this, a brand new podworx.com is in development.