07: Podcasting Return on Investment / Return on Influence [podcast]
Written by Scott Whitney
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Just because something is cool, doesn’t mean it shouldn’t be measured. For today’s show, we’ll talk about podcasting Return on Investment and Return on Influence. Show notes:
- When to talk about ROI
- Your job revisited
- Reminder: What a podcast is
- Real world examples Return on Investment
- Return on Influence. . .
- Comparative Influence
- Data Exposure
- Time Exposure
- Location Exposure
- Online Exposure
- Other Measurements
Posted on Thursday, November 30, 2006 · Leave a Comment
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