Why Would You Encourage Business Owners to Incorporate Podcasts and Videos into Their Marketing Strategies?
Last week, I was interviewed by Crystaltech, the company that hosts all our websites/blogs/podcasts/live streaming video productions, for their latest newsletter and blog. The interview covered a few different topics, but I felt the answer to one of the questions posed during the interview would be helpful to readers of this blog. The question? Why […]
An Example of Integrating Your Corporate Podcast With Other Marketing Efforts
A couple days ago, I was doing a pre-interview for an upcoming Polycom on Demand podcast. The topic revolved around a new resource Polycom has placed on their website that provides a one-stop location meant to help their customers better implement (or propose) a video conferencing environment. As I was learning about this resource, I […]
Put it On Your Calendar: Answers to Your Podcasting Questions — LIVE via Video
Do you have a questions about any (or all) of the Four P’s of Podcasting® (Plan, Produce, Publish, Promote)? Are you not quite clear on how to ensure a guest sounds great (and not salesy) during an interview on your show? Would you like to ask me any questions about podcasting. . .and do so […]
Podcasting is Dead. Long Live Podcasting?
A couple of days ago, I learned that Podango, a large podcast network, had suggested to its customer that they should take steps to back up/move their content to other hosting providers, the implication being that they were going out of business. I’m a bit bummed by this personally because I’ve had the opportunity to […]
Can a Podcast Really Improve Sales?
For the past 2+ years, I have been saying that, from an organization’s perspective, in order for a podcast to be successful, it must either make them money or influence listeners to take action on their behalf. Fair enough. But with so many corporate podcasts being produced that amount to nothing more then the re-purposing […]
Re-purposing Your Content: Social Network Use of Your Corporate Podcast
For those who’ve spent time reading this blog, you know that the criteria for a successful corporate podcast, from the listener’s perspective, is to either entertain or educate. The vast majority of good corporate podcasts fall under the educational umbrella. That’s the good news. The great news is that sometimes, those educated listeners choose to […]
Intracast: An Example of an Internal Podcast for Employees
I’m flying out to Boston next week to work with a customer on an Intracast. This customer came up with a clever way to use podcasting to reach out to a variety of employees, with a focus on new hires. As part of their new hire process, this division within a large company will make […]
Reason #8 for a Corporate Podcast: Employee Communications
Consider this, my dear readers — if your company is at a size that an all-hands meeting can’t possibly be attended by all the hands within your business, somebody is going to feel left out. That somebody may have had to stay by his desk to answer the phone in case somebody (a customer…or maybe […]
Reader’s Questions: Is Podcasting Something Realtors Are Using?
After signing up to my Four P’s mailing list, I received an email from Kay C., a Realtor I’ve had the pleasure of working with in a previous company: Scott,Is this [podcasting] something Realtors are using? How can it build/improve my business? I told Kay that yes, Realtors are using podcasting, but that I felt […]
Four Reasons Your Website is Dead
As a part of the presentation I gave to the Las Vegas Chamber of Commerce, I listed four reason why the life of a typical corporate website is not an enviable one. Here’s a recap: 1. It is Static Which means that the day-to-day efforts that make your company great are not being reflected and […]
