Why Would You Encourage Business Owners to Incorporate Podcasts and Videos into Their Marketing Strategies?
Last week, I was interviewed by Crystaltech, the company that hosts all our websites/blogs/podcasts/live streaming video productions, for their latest newsletter and blog. The interview covered a few different topics, but I felt the answer to one of the questions posed during the interview would be helpful to readers of this blog. The question? Why […]
An Example of Integrating Your Corporate Podcast With Other Marketing Efforts
A couple days ago, I was doing a pre-interview for an upcoming Polycom on Demand podcast. The topic revolved around a new resource Polycom has placed on their website that provides a one-stop location meant to help their customers better implement (or propose) a video conferencing environment. As I was learning about this resource, I […]
Top 5 Scary Corporate Podcast Facts
1. Nobody Cares What You Do. Time and time again, I hear corporate/business podcasts go on and on about how great their latest widget is. Here’s the truth – nobody cares what you do, they only care what you do for them. Instead of speaking from a company-centric perspective, speak from the customer’s point of […]
How Adding Video to Our Podcast Increased Episode Downloads by 50%
The Living in Las Vegas Podcast has been a testing grounds of sorts for PodWorx. As a matter of fact, it was the early success of the Living in Las Vegas (LiLV) Podcast that brought about the launch of PodWorx in the first place! (Having already proven that a podcast can help a company make […]
Your Online Video: If the Sound Sucks, I’m not Watching
I’m pleased to see a measurable increase in online video. I’m seeing them more and more in podcasts, embedded in websites, and as a means of driving traffic to your site through Video on Demand sites like YouTube. We’ve begun using video to further improve the connection and approachability of PodWorx and as a means […]
The New PodWorx.com Website is ONLINE!
After many days (and late nights) of planning, designing, coding, tweaking, and testing, the brand-new PodWorx.com website is LIVE and ONLINE! The motivation behind this project was multifaceted – I wanted to: deliver more PodWorx-developed content about podcasting and live streaming video productions to our expanding audience in a manner that was easy for our […]
Blog-based Websites: Preparing for More Than Just Text and Graphics
About a year ago, I wrote that a great podcast (and now, live streaming video production) will drive more traffic to your website. This would have to be considered an obvious benefit of a well thought out production. But, I pondered, what if your website isn’t ready for that additional traffic? Huh, that’s a good […]
When it Comes to Live Streaming Video, Watch This Space
2009 marks the year of business-based online video. There is no question about this trend. Because the time a visitor spends on your website is usually measured in tens of seconds versus tens of minutes, you’ll find that online video, with its ability to capture a person’s attention quickly using both sight and sound, is […]
A Signs that Your Corporate Podcast is Connecting With Your Customers and Prospects
How do you know if your corporate podcast is really connecting with your listening/viewing audience? That’s a tough question, to be sure. Along with an analysis of your episode’s month-to-month growth (if you’re growing, things are moving in the right direction), certainly one of the most fulfilling types of acknowledgement is through feedback from the […]
Put it On Your Calendar: Answers to Your Podcasting Questions — LIVE via Video
Do you have a questions about any (or all) of the Four P’s of Podcasting® (Plan, Produce, Publish, Promote)? Are you not quite clear on how to ensure a guest sounds great (and not salesy) during an interview on your show? Would you like to ask me any questions about podcasting. . .and do so […]
