10: Promoting Your Business/Corporate Podcast [podcast]
[Audio clip: view full post to listen] The final of the Four P’s of Podcasting(tm) is Promotion. In today’s Podcasting for Business, we walk through a wide range of ideas for promoting your business/corporate podcast. Show notes: Time to release the hounds! Who is responsible? Build it, they will come? What we want: Activity that […]
09: Publishing Your Business/Corporate Podcast [podcast]
[Audio clip: view full post to listen] The third of the Four P’s of Podcasting(tm) is Publishing. In today’s Podcasting for Business, we walk through the different things to consider when publishing your business/corporate podcast. Show notes: Going Public Who is responsible? Probability of Engagement Hosting Concerns The five ways to listen Podcast “Badges” MP3 […]
08: Producing Your Business/Corporate Podcast [podcast]
[Audio clip: view full post to listen] The second of the Four P’s of Podcasting(tm) is Producing. In today’s Podcasting for Business, we discuss the variety of things to consider when producing a business/corporate podcast. Show notes: * Creativity In-house Liaisons and Podcast Producers Production Mistakes What a great show will do Pre-Production Steps Pre-Interviews, […]
07: Podcasting Return on Investment / Return on Influence [podcast]
[Audio clip: view full post to listen] Just because something is cool, doesn’t mean it shouldn’t be measured. For today’s show, we’ll talk about podcasting Return on Investment and Return on Influence. Show notes: When to talk about ROI Your job revisited Reminder: What a podcast is Real world examples Return on Investment Return on […]
06: Making Interviews Interesting to Your Listeners [podcast]
[Audio clip: view full post to listen] If you recognize that a good corporate podcast helps to ‘humanize’ your company, it stands to reason that hearing from the very humans responsible for the day-to-day efforts of your company makes sense. For today’s show, you’ll learn one technique PodWorx uses to produce an interview with your […]
05: Intracasts(tm) [podcast]
[Audio clip: view full post to listen] Many companies are struggling to figure out a creative way to provide content to their own employees. For today’s show, we introduce the listener to the concept of an Intracast(tm)–a podcast developed for the most important people in your company–your employees. Show notes: External podcast fans Quick list […]
04: Planning Your Business/Corporate Podcast [podcast]
[Audio clip: view full post to listen] The first of the Four P’s of Podcasting(tm) is Planning. For today’s show, we walk the listener through the steps we take a client through when beginning the deployment of their podcast. Show notes: The most important step? Podfading Episode Map Keywords, Style, Music, Episode Ideas and the […]
03: Review of the Living in Las Vegas Podcast Listener Survey [podcast]
[Audio clip: view full post to listen] We are often asked about podcast listener demographics. For today’s show, we review in detail the results of the listener survey conducted for the Living In Las Vegas podcast, a show produced by PodWorx. Show notes: Why survey? How to get higher response rate Podtrac Survey results Demographics, […]
02: The Two Problems Your Business Podcast can Solve [podcast]
[Audio clip: view full post to listen] Today’s show focuses on the two problems facing every business today that can be solved by implementing a well planned, produced, published and promoted corporate podcast. Show notes: The problem with sizzle or steak You bond on problems, not your solution The two problems facing every business Email […]
01: Business Podcasting and the Big Question [podcast]
[Audio clip: view full post to listen] Introduction to the Podcasting for Business podcast. In today’s show, we talk about Business Podcasting and the Big Question. Show notes: Podcasting and Website Design Number of podcast listeners Satellite Radio What iTunes did on June 28th, 2005 The good news Intracasts What’s next
