Using Website Video to Demonstrate Authenticity (and Motivate Viewers)

I think it goes without saying that web-based video has really begun to take hold in the business world.  More and more often, as we land on a company’s home page, we’re greeted with a video. That’s the good news. The bad news is that most of these videos come across to me as a […]

Why That Corporate Video on Your Website is Not Helping Your Bottom Line

I subscribe to several marketing newsletter. And study after study report what is obvious to those of us who spend any time online. . .adding video to your website is becoming less of an option and more of a requirement. If done correctly, it’ll shorten the sales cycle and keep visitors on your website longer. […]