During my vacation in St. Lucia, I was often asked what it is I do for a living. (This usually happened whilst floating in a pool with a colorful drink in my hand.) Not wanting to spend too much time on what PodWorx does, I’d say something like,
“I’m a professional podcaster.”
This was almost always followed with the questioner tilting his head to one side (the “confused dog” yoga position), taking a sip from his drink, and the inevitable sound of crickets in the background.
“Do you know what a podcast is?”, I would ask.
95% said no.
I then launched into a terribly informative explanation of what a podcast was that to the questioner likely sounded like Charlie Brown’s teacher…”Think of a podcast as a waw Waw waaaa”.
Because I didn’t like seeing people struggling to understand something while drinking a St. Lucian Surprise (highly recommended, by the way), I spent some time coming up with a better explanation of what I do for a living. Here’s what I came up with:
“I host and produce a special type of Internet radio show called a podcast.”
Everybody knows what the Internet is.
Everybody knows what a radio show is.
And for the folks I spoke with in St. Lucia, everybody understands what a podcast is.
Now I recognize that I didn’t really explain exactly what a podcast is. I didn’t speak of RSS feeds and subscriptions and all the ways to listen to a podcast, but that wasn’t the point. I just wanted to explain what I did and what a podcast is in easy-to-understand language that would leave the questioner educated and able to ask for more if they wanted to do so.
Which most did.
“Why would I do a podcast?”
“The companies that hire us want to emotionally connect to an audience of customers and prospects that are local, national or, because of the nature of the Internet, international.”
“How does that work?”
And so it went. It was fun seeing the light come on when somebody quickly got a glimpse of what a podcast was and how it could help a company. And I, I must admit, enjoyed taking a small bit of vacation time coming up with the response. It did, however, remind me that most people still don’t know what a podcast really is. Just think what’ll happen when the majority of people do know!
How about you? How do you explain what a podcast is? Let’s see where I can tweak my response to make it even better.