Because the time a visitor spends on your website is usually measured in tens of seconds versus tens of minutes, you’ll find that online video, with its ability to capture a person’s attention quickly using both sight and sound, is becoming a top-five imperative to those who expect their online presence to do more than act as an electronic brochure.
Not surprisingly, the power and immediacy of live television have made their way into the online video world as well. Say what you will about the “old media” of television, millions more people seek it for entertainment and education than do those online. This has lead many companies to put into operation Live Streaming Video as part of their marketing, branding, services, and online revenue-generating practices.
Live Streaming Video: How it Works.
A live video stream is a special type of online video that is delivered in real-time from the “talent” to any number of guests. It is delivered from the Talent Site to a Content Delivery Network (CDN) which in turn delivers the live video stream via a Website to each Guest connecting to the service.
Equally important to the audio and video component of Live Streaming Video is the addition of a robust Live Chat Environment. This allows your guests to interact with each other and with the talent (for example, during a Q & A session).