At PodWorx, when a new episode has been placed online, we send an email to our customers alerting them to the new episode. In the email, we include the description of the show (as seen in the post itself) and the direct URL. But one of the most powerful pieces of information in that email is at the very end. The last thing I write is this:
I would place this link on the following page(s) of the [corporate website address] website:
You see, prior to making the episode available, we spend time researching the customer’s corporate website looking for pages that relate to the episode in question. We gather the URLs from the corporate site and list them for the customer…so that they can add links to the podcast episode from those URLs we listed.
Here’s what it looks like on the Polycom website:
Here’s what it looks like over at Interwoven:
And here’s what it looks like over at Acutrack:
Pretty simple, don’t you think? But you’d be surprised how many companies don’t take the time to do it! As an added value, site visitors love getting the behind-the-scenes vibe for a particular subject that a podcast often provides. And, you’re providing SEO juice to your podcast as well!
What do you think? Do you have other ideas for promoting your corporate podcast? Let’s hear ’em!