If you have a podcast, or are considering one, you’d probably like that podcast to contribute to your bottom line. However, more times than not, you’re not seeing the return on investment you hoped for.
Fortunately, this is a problem I solve.
Last year, I live-streamed a talk called, “How to Develop a Profitable Podcast Using the Four P’s of Podcasting®”.
The replay for last years’ live broadcast is available to those reading this post.
I covered a great deal of content in the time allotted, with a large focus on two things:
- Making Money, and
- Motivating People to take action on your behalf.
There is also some serious talk about your credibility and how to establish (or hurt) it. And, of course, how each of the Four P’s of Podcasting® (Plan, Produce, Publish, Promote) influences all of the above. I also cover one of my favorite of the Top 10 Podcast Promotional Ideas we give to clients.
Here’s the link to the replay: