Whitney Will Be Co-Instructor for “Using Podcasts as an Investor Relations Tool” Session
LAS VEGAS, NV — SEPTEMBER 13, 2006 – The 2006 Podcast and Portable Media Expo, winner of EXPO Magazine’s Best New Show of 2006 and considered among the most prestigious podcasting conferences available to the public, has added PodWorx, LLC president Scott Whitney to the list of instructors set to moderate their Saturday, September 30th “Using Podcasts as an Investor Relations Tool” session.
The session, which will include leadership from Wing Yu of StreetIQ.com and Ken Balog of Vcall, will bring to focus how podcasting enables publicly traded companies to stay in touch with current shareholders and analysts, while at the same time reaching out to new investors and potential customers.
“The subject of effectively putting a podcast to use in a business environment has become more prevalent among our attendees as the medium continues to mature,” says Tim Bourquin, founder and CEO of TNC New Media, the producers of the 2006 Podcast and Portable Media Expo, “Scott Whitney’s crisply defined method for developing and deploying a successful business podcast will be an outstanding educational opportunity for those attending this enlightening session.”
According to Whitney, “Regardless of its intended audience, the moment a business podcast is made available to the public, it becomes an investor relations tool. As a result, great care must be paid to the planning, production, publishing and promotion of a business podcast to increase the probability of positive engagement with a listener and reduce the risk of creating a show that could be somehow harmful to your business objectives.”
The September 30th session begins at 11:45am in Ballroom C of the Ontario Convention Center. Tickets for the two-day event are $299 for Full Conference access. The website can be found at www.portablemediaexpo.com.
About PodWorx, LLC
PodWorx delivers business podcasting services by “Giving Voice to Your Business™”. Using The Four P’s of Podcasting™ (Plan, Produce, Publish and Promote), PodWorx translates the day-to-day efforts of their clients into a compelling series of entertaining and educational shows that highlight the inherent drama found in every business. The company’s Podcasting for Business podcast can be found at their corporate website: PodWorx.com.
About the 2006 Podcast & Portable Media Expo
The Podcast and Portable Media Expo is a production of TNC New Media, Inc. and is the only industry event that brings together influential podcasters, media, corporate executives and device makers to cover the complete range of business, marketing and legal issues for audio & video podcasts and portable media.
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Giving voice to your Business.™