My Favorite Way to Promote a Business Podcast
Written by Scott Whitney
There are a number of ways to promote your business podcast. When working with a customer, we provide a list of 11 ideas to get the ball rolling. But my favorite technique is one that for a company of just fifty people would generate 125,000 impressions a year at no cost.
Simply add to the bottom of every company email a link to your corporate podcast website that says, “Listen to our NEW Podcast“.
A LITTLE MATH:
For a company of 50 employees, if each person averages just 10 emails a day, that equals 500 impressions in a day. Now some may be thinking, “Yeah, but a lot of those emails just go to other employees.”
That’s true. . .and that’s a good thing. You’d be surprise how many employees fail to recognize that their own company has a podcast!
BACK TO THE MATH:
500 impressions a day–but we don’t work one day a week, we work five days a week…that equals 2500 impressions a week. But we don’t work one week a year, we work 50 weeks a year…which delivers 125,000 little ads for your business podcast each year. Again, at NO cost.
Highly recommended.
Any other ideas? Let me know!
Posted on Tuesday, November 20, 2007 · 1 Comment
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Check out what others are saying about this post...[…] to employees, to their customers and other potential listeners. Some tips are as easy as adding an email footer announcing a new show (a personal favorite), while others include deep linking from their corporate site to their podcast site. With each […]