Of each of the Four P’s of Podcasting (Plan, Produce, Publish, Promote), the step that generates the most comments from those I interview (and the step that helps make smart people sound smart) is the production stage.
When producing your podcast, it’s important to remember that your listener’s time is limited. Knowing that, you want to make sure the content they consume is clear and concise. The challenge you may run into is that the folks who appear on your show may know what they’re talking about, but have a hard to getting it out. Because most of your guests will not have had any form of media training, it’s not uncommon to have a recording of great content buried within a mountain of umms, errs, stutters, non-words and false starts. All of which is tedious, from a listener’s perspective.
This is where post-production magic comes to the forefront. Instead of leaving all that unnecessary content in the show, it’s possible to remove most of it–leaving an interview that is a pleasure to listen to and wastes no time presenting the information at hand.
Below you’ll hear two examples–one pre-production and one post-production. The difference is staggering. (For those reading this via an RSS reader, you’ll want to visit the website to hear the two examples.)
An added bonus to this post-production work is the reaction from the guest. Most guests tend to think they could have done better. After hearing the post-produced show, they LOVE the way they sound and are eager to work with you again! This, naturally, leads to more great content for your listeners.
Bottom line: While it can be time consuming for you, post-production contributes to saving time for your listener. Which is a good thing.
Pre-Production Audio Sample[audio:https://podworx.com/blog/audio/Produce-PreEditFINAL.mp3]
Post-Production Audio Sample[audio:https://podworx.com/blog/audio/Produce-PostEditFINAL.mp3]