Podcasting: The Charming Octopus of the Digital Business World

Hear ye! Hear ye! Gather around the (digital) campfire because it’s storytime. And by story, I mean the wild, untamed frontier of the business world. I’m talking about the exceptionally cool, no-nonsense, definitely-underutilized realm of podcasts.

Yes, podcasts! Those bite-sized audio (and video) morsels that some (foolishly) STILL dismiss as a hobby for retired radio hosts or loquacious history nerds. But let me tell you, if you’re a business owner and you haven’t started your podcast, you’re essentially handing your competition a golden ticket. To quote a great scholar of our times,

“Dude, you’re seriously missing out!”

– Great Scholar

Podcasts, my friends, are the chatty greeters of the digital world, opening doors for businesses everywhere. They’re like an octopus in a business suit, extending tentacles to form personal connections with each listener/viewer.

When you host a podcast, you’re not just selling your product or service. Oh no, you’re serving up a heaping platter of personality, marinated in expertise, seasoned with authority, and grilled to perfection with authenticity. It’s a way for your business to sit down for a cup of coffee with each person in your audience, have a heart-to-heart, and say, “Hey buddy, I’m more than just a logo and a catchy slogan. I’ve got STORIES.”

You might think, “But I have nothing interesting to say.” I doubt it. What you do (likely) have is the curse of knowledge. Meaning, you’re so familiar with who you are, what you do, and the problems that you solve that it’s easy to forget the rest of us don’t understand any of that! Your podcast is a perfect place to remember telling isn’t selling, teaching is.

So, step up to the mic. Turn on the camera. It’s time to unleash the power of your voice (and image) in the corporate world. Let the riveting narratives of your entrepreneurial journey echo through the headphones of potential customers everywhere. After all, your business isn’t just a business. It’s a saga, an epic, a podcast-worthy tale waiting to be told.