To celebrate their new restaurant on the world’s famous Las Vegas Strip, Raising Cane’s decided to kick things off with a bang! They brought in world-record holder Joey Chestnut to set an all-new record. In five minutes, Joey ate 44 Raising Cane’s chicken fingers.
This was a multi-camera shoot that was broadcast on Raising Cane’s Facebook and YouTube accounts. We brought in our own Internet connection for the event as well as coordinated the A/V for the property. For the broadcast (which included Joey entering the ring in full boxing regalia), the numbers were impressive:
- Number of unique viewers: Over 46,000
- Number of comments: Over 1,100
- Number of shares: 234