Reason Number 5 – Customer Loyalty
There is an interesting book on the shelves called, Customer Satisfaction is Worthless, by Jeffrey Gitomer. Its premise? A satisfied customer is a customer for whom you simply haven’t yet angered and has no allegiance to your company. A loyal customer is a customer who loves you, tells other people about you and will carry your flag up the hill even if you zig when you should have zagged.
Podcasting, when done right, helps customer loyalty.
By producing a podcast that remembers to either entertain or educate your customers (one of the two criteria for a successful podcast), you attach a voice and emotion to your company brand. You humanize your company. And you’ve demonstrated that when it comes to providing relevant, helpful information to your customers, you recognize that your customers no longer expect to have to wait for content they might want to consume. You’re willing to put in the effort to provide content on their terms, not yours.
This, as Martha Stewart would say, is a good thing.
When a customer recognizes that you’re putting that much effort into making it easy to connect to your business, that makes for an appreciative customer…which leads to customer loyalty.
Things to remember:
- Your podcast must either entertain or educate the listener
- You podcast should always ask for questions and comments during the audio portion of the show
- There should be easy-to-find contact information on the website
How has your podcast affected your customer’s perception of your company? Let me know!