Once you’ve tackled the ongoing creation of video content for your website and social media platforms, what’s the next step?
This was the issue facing Carver Financial Services. As the #1 financial advisor team with Raymond James, Randy Carver was on the lookout for a way to extend the reach of his videos.
The Client Challenge
When it comes to the distribution of video content, most folks make it available in two locations:
- Desktop computers
- Mobile devices
The problem? EVERYBODY distributes their videos on desktops and phones. This leads to a very real concern:
If you do the same thing as everybody else,
you look like everybody else.
The fancy marketing term for this issue is called FUNCTIONAL EQUIVALENCY. It’s very difficult to claim you’re different from your competitors if you behave just like them.
Randy became acutely aware of this problem after having attended a presentation I gave in Florida. Called, “The Power of the First Screen”, the presentation highlighted the risk of relying only on traditional distribution methods for your video. And it introduced the concept of developing your own television channel. (A video recording of this presentation is available. To learn more about developing your own Roku channel, take a look.)
When Randy learned the average American spends over five hours a day watching television, he knew he wanted to put his content where his clients (and prospects) were. . .on television.
Introducing the “Carver Financial Services – Wealth Management” Roku Channel
The focus of the Carver Financial Services Roku Channel is on both entertainment and education.
There are four primary sections to the Carver Financial Services Roku Channel:
- Entertainment: Opening with a nice welcome video, Randy appreciates the value of entertaining his clients. Along with an interview featuring Chris Warner (just the ninth American to summit K2 and Everest), we head to Nashville for an intimate Q&A/concert with two of Nashville’s most successful hitmakers.
- Education: A series of videos meant to teach clients and visitors alike how to be an intelligent financial investor. This section features two interviews with Kevin O’Leary, along with conversations with Chief Economist Brian Wesbury and retired FBI Agent Jeff Lanza.
- Carver Financial: Information sharing CFS’s background, charity work, and approach to financial planning for the future.
- Media Interviews: Full clips of Randy’s appearance on a number of news programs.
As part of their video-content distribution efforts, ensuring their content is available on their own Roku television channel is part of the plan.
To take a look at Carver Financial Services Roku Channel, click here to subscribe.