When it comes to Cool Things for $300, Alex, few things equal having your own television channel. Being able to direct friends, family, clients, and prospects to your channel is something that significantly separates you from the competitive herd.
I’ve personally found companies who take the step toward launching their own tv channel are those who understand the importance of staying close to their customers. One such company is the folks who run Circa, The D, Golden Gate, and the Downtown Las Vegas Event Center.
The Client Challenge
For casinos, one of their biggest challenges is staying connected with their clients in their absence. It’s easy to keep guests excited when they’re staying on your property. But, how do you stay connected (and keep them interested) once they leave?
While most all casinos have rewards/loyalty clubs, Derek Stevens and his team wanted a way to extend their club, called, “The One”, beyond typical rewards club activities.
Introducing “The One – Vegas Casino Television Channel“
As the only Las Vegas casino with its own television channel, “The One” takes the excitement of each of their properties and makes it available 24/7. Featuring categories for each property plus categories for their restaurants, drinks & libations, Stadium Swim, and more, “The One” tv channel transports customers and prospects alike to downtown Vegas’ best casinos.
By continuing to add a steady stream of new content to the channel, we’re seeing an average of 1,600 new subscribers per month. We’ve also been able to lock out the competition for a number of key search terms.
To take a look at “The One”, click here to subscribe.