Rolling Stone Magazine is the online video-streaming platform Twitch’s premier music programming partner. Having already produced hundreds of in-studio interviews and performances from their New York studios, Rolling Stone also broadcasts “on-site” from various high-visibility music festivals.
In 2022, this includes Las Vegas’ LIFE IS BEAUTIFUL festival.
Over the course of three days, PodWorx was responsible for the on-site production, direction, recording, and live streaming to Rolling Stone’s Twitch channel of over 45,000 followers.
The production was broadcast live from a cool recording studio in the back of 11st Street Records. These multi-camera sessions featured 19 artist interviews, three chef tastings, and a number of interstitial spots featuring our hosts picking out records from the front of the store (using wireless cameras and communication units).
The live broadcasts reached well over 125,000 viewers and generated thousands of comments and questions for the artists.