For those responsible for online marketing, you likely distribute content via two “screens”:
- desktop computers, and
- mobile devices
But here’s the problem – you’re not the only company doing so. This leads to the challenge of being considered “functionally equivalent” to your competitors. You see, if you do the same thing as everybody else, you look like everybody else.
Which isn’t a feature.
Most consider television (the “first screen”) to be out of reach. But as I uncovered in this previously-recorded live broadcast, with the average American watching over five hours of television A DAY, there is no better (or more cost-effective) time to separate yourself from the competitive herd and launch your own television channel.
Here’s the link to the replay: