Reason Number 3 — Ubiquitous Access to Customers and Prospects
The podcast-to-listener connection allows for an unblockable/direct line of communication between a company and its listeners that has been previously unavailable online. You can’t spam a podcast…which means there is no need to spam-BLOCK a podcast. Asheesh Barman, an executive vice president at Acutrack put it this way:
We are able to deliver information about our services and solutions to our customers, prospective customers, partners, vendors ubiquitously – on their PCs, in their offices, on their MP3 players, in their car stereo system or their living room, etc. They can take it and use it whenever they want, wherever they want without having to sit and read about it on our website or our marketing materials. This is a HUGE value.