The Reasons for a Corporate Podcast: #1

Written by Scott Whitney

For those convinced that having a podcast will help your company, here’s the rub–if you can’t explain why it’ll help your company to your boss, there will be no podcast under your Christmas tree. To improve the probability of getting the podcast flag up the hill, this will be the first of a series of posts that will arm you with a list of reasons why you might want to try your hand at podcasting.

Reason Number 1 — Humanize/Personalize Your Company

“There’s more to words then what is set down on paper. It takes the human voice to infuse them with the shades of deeper meaning.” — B. Flowers

Couldn’t have said it better myself. Think about it this way…which has more impact…a written note saying, “You did a great job, Fred.” or having your boss pick up the phone and express his enthusiasm while saying the same thing?

Our corporate tagline is “Give Voice to Your Business”. There is no question that a corporate/business podcast done right does just that…gives the people who make the company go a chance to express verbally what makes your company tick.

Posted on Thursday, November 15, 2007 · 2 Comments