Thousands of would-be podcasters press the “record” button each year, eager to share their knowledge, enthusiasm, or insights with the world. However, an ever-increasing number of podcasts stagnate in the lost-and-found of podcast archives. Although the causes of these failures are numerous and diverse, there are a number of recurring themes that account for most podcast failures.
Promises promises. . .
A lack of consistency is one of the main reasons podcasts fail. Whether it’s a daily roundup of the morning news or a deep dive into the market your business lives in, audiences seek consistency. Imagine tuning in for your favorite TV show only to find it’s not airing this week, and you’re not sure when it’ll be back. The audience for podcasts finds that uncertainty offensive. The dedication to a regular release schedule fosters audience loyalty, establishes trust, and assures that listeners return for more.
[Tap] [Tap]. . .Is This Thing On?
Next on the list is poor audio quality. Even the most compelling content can be muddied by a fog of muffled voices, distracting background noise, or erratic volume levels. This goes for video podcasts as well. If I can’t hear it, I won’t watch it.
As the overall quality of podcasts improves, crappy audio isn’t just an inconvenience; it’s a deal-breaker. Investing in quality equipment and learning basic sound editing skills are vital to making your podcast a treat for the ears.
Focus On What’s. . .Squirrel!
A lack of attention is another trap. Many new podcasters make the mistake of trying to cover too much territory, which leads to a disorganized, disconnected listening experience. Having a distinct niche and a clear vision is crucial for podcasting success. Make sure your podcast has a distinct and clear voice, whether you’re discussing mental health, reviewing the most recent technological advancements, or analyzing classic literature.
Additionally, being prepared ties into this issue. I can’t tell you how many podcasts are hosted by people who think they can “wing it”. You can’t. Having a clear path for your podcast’s content is important.
You Got To Believe!
The lack of genuine passion (and commitment) is arguably the most devastating cause of podcast failure. Podcasting is a marathon, not a sprint, and it’s not a quick route to fame or money. When creators begin to understand the work and dedication required, many podcasts are abandoned. The ones that are successful are frequently led by hosts who genuinely care about their subject and want to share that passion with their audience. . .for the long haul.
Build it. . .Then Tell ’em About It
Finally, a podcast’s success is frequently hampered by a lack of promotion. Since there is an abundance of information today, your podcast will have to compete with countless others for listeners’ attention. To guarantee that your podcast reaches its intended audience, effective marketing strategies—from social media advertising to networking within your specialty community are essential.