2009 marks the year of business-based online video. There is no question about this trend.
Because the time a visitor spends on your website is usually measured in tens of seconds versus tens of minutes, you’ll find that online video, with its ability to capture a person’s attention quickly using both sight and sound, is becoming a top five imperative to those who expect their online presence to do more than act as an e-brochure.
Not surprisingly, the power and immediacy of live television has made its way into the online video world as well. Say what you will about the “old media” of television, millions more people seek it for entertainment and education than do those online. This has lead many companies to begin putting into place Live Streaming Video as part of their marketing/branding/online revenue-generating practices.
For quite some time now, I have been working out the details of a professional-level Live Streaming Video concept that, according to the feedback we’ve received so far, is right on the mark. In the next week or so, I will announce a free training event that will walk the participant through each of the areas to consider when preparing to launch your own Live Streaming Video event. (Not surprisingly, the free training will be. . .wait for it. . .via our own Live Video Stream.)
Keep an eye on this space. I will announce the registration for the free training on this blog. Hope you’ll join us.